SIR is a contemporary women’s wear label that delivers a collection of minimal and simplistic wardrobe essentials and feminine silhouettes. SIR represents separates, intimates and ready-to-wear styles that are confident, distinctive and versatile. The collections draw inspiration from musings past and present to create fashions that reflect the now, but are forever wearable.

 

OUR PHILOSOPHY

 

The art and science of pure flower and plant essences is the core of Aveda. Our beauty products are alive with the life force of plants, and contain pure essential oils. Our solutions are so powerful we call them Purescriptions™. While we specialise in hair care, we offer other plant-based products—skin care, makeup, pure-fume™, aromas and lifestyle—that are all professionally developed, clinically tested, and go to exceptional lengths to be respectful of the earth. Our professional network, nearly 7,000 salons and spas worldwide, shares our commitment. Ever since a hairdresser founded Aveda in 1978, our products have been harvested with respect for the earth, in harmony with the web of life.

Aveda: connecting beauty, environment and well-being.